Inbound links may be the key things in search engine marketing. Because inbound links improve page rank and inbound links improve search engine ranking. Inbound links also increase traffic to the site indirectly. If you have few thousand inbound links to your site and each site send 1 visitor a day assume the traffic what you will get.
To Gain good knowledge about how to get inbound links read the topics at the bottom carefully. For immediate links proceed with following.
7 Fast Ways To Get Great Links To Your Website.
It had been constant endeavor for web masters to list their page top on the search engine results. ‘Search engine optimization’ is the practice that most of the masters implements to improve search engine ranking. I don’t disagree with this but for improving position in search engine results I say that links are most important that any thing else to improve search engine rankings, list top on the search results and increase traffic to a web site.
Link is the anchor text used to take you to another page from current page. These anchor texts are the actual food for the search engines. These links are of two types.
1. Inbound links - These are the links to your page from other web sites.
2. Outbound links – These are the links from your page to other web sites.
Both influence the improvement of your web page in search engine rankings.
How will inbound links influence you web page?
Almost every search engine use inbound links to rank a web page. Link popularity is the concept that most effects the search engine rankings. If a good site links to your page this tells search engine that there is some thing interesting and useful information on your page and it may give some popularity to your site. Inbound links also tells the search engine that your site is reliable and trustworthy. This trustability of your page depends on the page rank (different from search engine rank) that every search maintains. This page rank improves only with inbound links to your page. As many inbound links you get to your page the more the page rank will improve to your page. But all these inbound links should come from good and relative sites which already have some good page rank. The inbound links to your page must improve steadily but not rapidly. If you start building links rapidly search engines may think your page as spam and put your page in sand box.
Quality inbound links only influence search engine ranking
If you have some inbound links from sites of low quality it will damage your search engine rankings. Only good quality inbound links will improve you page rank as well as search engine rank. How do you justify high quality inbound links?
1. If you have a page with the content written about “music”, if your inbound links come from same kind of sites in which content is written about music only even with low page rank, that can be treated as good quality inbound link.
2. If your inbound links come from a page with high page rank, that also can be treated as high quality inbound link.
Low quality inbound links may give effect on your search engine ranking. If your page has the content about ‘health tips’ and your inbound link come from a page whose content is about cats and rats of aunt, that can be treated as low quality inbound link which may give negative effect on your search engine rankings.
How to get these quality inbound links?
1. By buying links from sites with high page rank. Many sites offer these inbound links with some cost per month or year.
2. By exchanging links with other and relative web sites. If you have good and trustable content on your site, there will be so many other relative sites which offer link exchange with reciprocal links. That is if you place link to their site they will place a link to your site from their page. This link exchange will influence your site in other way also. If you have some links from other good and relative sites with reasonable traffic they may send traffic to your site through those links. As many links you have from good and high traffic sites that much traffic you may get to your site.
Outbound links also influence your search engine rankings.
Like how inbound links are important to your site the outbound links are also important which influence search engine rankings. Links to other web pages tell search engines that your site can be trusted and there is nothing to hide in your site. These outbound links should not be used to the sites with negative information. Outbound links also creates back links to your site. If your outbound link links a web page where a link to your page is placed that also gives good results. But you should not use many back links to your site.
If you link to high quality sites with good page rank, search engines associates your page with the pages of those sites. If you have not good outbound links your visitor may go back to search engine which will also give negative effect.
Never have out bound links to the spammers which might effect to a ban of your site by search engines from their search results.
The important tips to get inbound links to increase search engine ranking as well as page rank.
1. Use keyword in the link text of your inbound links. Keyword is the search term used to find a good site on search engine. If your page has to be listed with good ranking with a search term ‘popular software’, then use ‘popular software’ as the anchor text for the inbound link to your site.
2. Use keywords as link text from relevant web sites and other similar words from websites with high page rank which are not relevant to your web site.
3. Don’t link only to your home page but link to other pages also of your website and place links to your home page from other pages of your site.
4. Get your inbound links be built with anchor text only but not with scripts or no follow attributes which cannot be parsed by search engines.
5. Before building inbound links to your page from another page just ensure that the page has good page rank. To check the page rank download google toolbar in which a tool displays the google page rank.
6. Build a page with name links with your link code so as to enable link exchange with other sites.
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Courtesy www.ibusinesspromoter.com Inbound links and Page rank, these are the most important things to list top on the search engine results. Read all the topics well to know how to do this.
SEOLinkVine | G Traffic Loophole | Web Traffic | Rapid Wordpress RewriterGet Inbound links to improve page rank as well as search engine ranking.
How to get inbound links to improve page rank as well as search engine ranking?
To Gain good knowledge about how to get inbound links read the topics at the bottom carefully. For immediate links proceed with following.
7 Fast Ways To Get Great Links To Your Website.
To get inbound links immediately to your site mail your link code to mpchekuri@mailcity.com and let me know where you had placed the link(copy link code below). Your link will be placed in the box below for one day. You will definitely get good links. This Link exchange is based on rotation method and result oriented.
Copy HTML and Paste in Your Page
It had been constant endeavor for web masters to list their page top on the search engine results. ‘Search engine optimization’ is the practice that most of the masters implements to improve search engine ranking. I don’t disagree with this but for improving position in search engine results I say that links are most important that any thing else to improve search engine rankings, list top on the search results and increase traffic to a web site.
Link is the anchor text used to take you to another page from current page. These anchor texts are the actual food for the search engines. These links are of two types.
1. Inbound links - These are the links to your page from other web sites.
2. Outbound links – These are the links from your page to other web sites.
Both influence the improvement of your web page in search engine rankings.
How will inbound links influence you web page?
Almost every search engine use inbound links to rank a web page. Link popularity is the concept that most effects the search engine rankings. If a good site links to your page this tells search engine that there is some thing interesting and useful information on your page and it may give some popularity to your site. Inbound links also tells the search engine that your site is reliable and trustworthy. This trustability of your page depends on the page rank (different from search engine rank) that every search maintains. This page rank improves only with inbound links to your page. As many inbound links you get to your page the more the page rank will improve to your page. But all these inbound links should come from good and relative sites which already have some good page rank. The inbound links to your page must improve steadily but not rapidly. If you start building links rapidly search engines may think your page as spam and put your page in sand box.
Quality inbound links only influence search engine ranking
If you have some inbound links from sites of low quality it will damage your search engine rankings. Only good quality inbound links will improve you page rank as well as search engine rank. How do you justify high quality inbound links?
1. If you have a page with the content written about “music”, if your inbound links come from same kind of sites in which content is written about music only even with low page rank, that can be treated as good quality inbound link.
2. If your inbound links come from a page with high page rank, that also can be treated as high quality inbound link.
Low quality inbound links may give effect on your search engine ranking. If your page has the content about ‘health tips’ and your inbound link come from a page whose content is about cats and rats of aunt, that can be treated as low quality inbound link which may give negative effect on your search engine rankings.
How to get these quality inbound links?
1. By buying links from sites with high page rank. Many sites offer these inbound links with some cost per month or year.
2. By exchanging links with other and relative web sites. If you have good and trustable content on your site, there will be so many other relative sites which offer link exchange with reciprocal links. That is if you place link to their site they will place a link to your site from their page. This link exchange will influence your site in other way also. If you have some links from other good and relative sites with reasonable traffic they may send traffic to your site through those links. As many links you have from good and high traffic sites that much traffic you may get to your site.
Outbound links also influence your search engine rankings.
Like how inbound links are important to your site the outbound links are also important which influence search engine rankings. Links to other web pages tell search engines that your site can be trusted and there is nothing to hide in your site. These outbound links should not be used to the sites with negative information. Outbound links also creates back links to your site. If your outbound link links a web page where a link to your page is placed that also gives good results. But you should not use many back links to your site.
If you link to high quality sites with good page rank, search engines associates your page with the pages of those sites. If you have not good outbound links your visitor may go back to search engine which will also give negative effect.
Never have out bound links to the spammers which might effect to a ban of your site by search engines from their search results.
The important tips to get inbound links to increase search engine ranking as well as page rank.
1. Use keyword in the link text of your inbound links. Keyword is the search term used to find a good site on search engine. If your page has to be listed with good ranking with a search term ‘popular software’, then use ‘popular software’ as the anchor text for the inbound link to your site.
2. Use keywords as link text from relevant web sites and other similar words from websites with high page rank which are not relevant to your web site.
3. Don’t link only to your home page but link to other pages also of your website and place links to your home page from other pages of your site.
4. Get your inbound links be built with anchor text only but not with scripts or no follow attributes which cannot be parsed by search engines.
5. Before building inbound links to your page from another page just ensure that the page has good page rank. To check the page rank download google toolbar in which a tool displays the google page rank.
6. Build a page with name links with your link code so as to enable link exchange with other sites.
How to get inbound links to improve page rank as well as search engine ranking?
To Gain good knowledge about how to get inbound links read the topics at the bottom carefully. For immediate links proceed with following.
7 Fast Ways To Get Great Links To Your Website.
To get inbound links immediately to your site mail your link code to mpchekuri@mailcity.com and let me know where you had placed the link(copy link code below). Your link will be placed in the box below for one day. You will definitely get good links. This Link exchange is based on rotation method and result oriented.
Copy HTML and Paste in Your Page
It had been constant endeavor for web masters to list their page top on the search engine results. ‘Search engine optimization’ is the practice that most of the masters implements to improve search engine ranking. I don’t disagree with this but for improving position in search engine results I say that links are most important that any thing else to improve search engine rankings, list top on the search results and increase traffic to a web site.
Link is the anchor text used to take you to another page from current page. These anchor texts are the actual food for the search engines. These links are of two types.
1. Inbound links - These are the links to your page from other web sites.
2. Outbound links – These are the links from your page to other web sites.
Both influence the improvement of your web page in search engine rankings.
How will inbound links influence you web page?
Almost every search engine use inbound links to rank a web page. Link popularity is the concept that most effects the search engine rankings. If a good site links to your page this tells search engine that there is some thing interesting and useful information on your page and it may give some popularity to your site. Inbound links also tells the search engine that your site is reliable and trustworthy. This trustability of your page depends on the page rank (different from search engine rank) that every search maintains. This page rank improves only with inbound links to your page. As many inbound links you get to your page the more the page rank will improve to your page. But all these inbound links should come from good and relative sites which already have some good page rank. The inbound links to your page must improve steadily but not rapidly. If you start building links rapidly search engines may think your page as spam and put your page in sand box.
Quality inbound links only influence search engine ranking
If you have some inbound links from sites of low quality it will damage your search engine rankings. Only good quality inbound links will improve you page rank as well as search engine rank. How do you justify high quality inbound links?
1. If you have a page with the content written about “music”, if your inbound links come from same kind of sites in which content is written about music only even with low page rank, that can be treated as good quality inbound link.
2. If your inbound links come from a page with high page rank, that also can be treated as high quality inbound link.
Low quality inbound links may give effect on your search engine ranking. If your page has the content about ‘health tips’ and your inbound link come from a page whose content is about cats and rats of aunt, that can be treated as low quality inbound link which may give negative effect on your search engine rankings.
How to get these quality inbound links?
1. By buying links from sites with high page rank. Many sites offer these inbound links with some cost per month or year.
2. By exchanging links with other and relative web sites. If you have good and trustable content on your site, there will be so many other relative sites which offer link exchange with reciprocal links. That is if you place link to their site they will place a link to your site from their page. This link exchange will influence your site in other way also. If you have some links from other good and relative sites with reasonable traffic they may send traffic to your site through those links. As many links you have from good and high traffic sites that much traffic you may get to your site.
Outbound links also influence your search engine rankings.
Like how inbound links are important to your site the outbound links are also important which influence search engine rankings. Links to other web pages tell search engines that your site can be trusted and there is nothing to hide in your site. These outbound links should not be used to the sites with negative information. Outbound links also creates back links to your site. If your outbound link links a web page where a link to your page is placed that also gives good results. But you should not use many back links to your site.
If you link to high quality sites with good page rank, search engines associates your page with the pages of those sites. If you have not good outbound links your visitor may go back to search engine which will also give negative effect.
Never have out bound links to the spammers which might effect to a ban of your site by search engines from their search results.
The important tips to get inbound links to increase search engine ranking as well as page rank.
1. Use keyword in the link text of your inbound links. Keyword is the search term used to find a good site on search engine. If your page has to be listed with good ranking with a search term ‘popular software’, then use ‘popular software’ as the anchor text for the inbound link to your site.
2. Use keywords as link text from relevant web sites and other similar words from websites with high page rank which are not relevant to your web site.
3. Don’t link only to your home page but link to other pages also of your website and place links to your home page from other pages of your site.
4. Get your inbound links be built with anchor text only but not with scripts or no follow attributes which cannot be parsed by search engines.
How to get inbound links to improve page rank?
If you have come to this page i expect you to know the importance of the inbound links to a page to get indexed on the top of the google search results. Before you link you must know How links influence the success of your website.
There are two main types of links:
• links from other websites to your website (inbound links)
• links from your website to other websites (outbound links)
Both can influence the success of your website.
Read the topics in the left side of this page to know more.
To get inbound links to your site mail your link code to mpchekuri@mailcity.com and let me know where you had placed the link(copy link code below). Your link will be placed in the box below for one day. You will definitely get good links. This Link exchange is based on rotation method and result oriented.
Copy HTML and Paste in Your Page
How to get inbound links to improve page rank?
If you have come to this page i expect you to know the importance of the inbound links to a page to get indexed on the top of the google search results. Before you link you must know How links influence the success of your website.
There are two main types of links:
• links from other websites to your website (inbound links)
• links from your website to other websites (outbound links)
Both can influence the success of your website.
Inbound links influence your website in many ways:
1. All major search engines use inbound links to rank websites. If your site has many good inbound links then you'll have high rankings on the search engines.
2. Other websites send you new visitors through the links. If you have just 500 links pointing to your site and each site sends you in average only 3 visitors per day, then you'll get 1,500 targeted visitors per day.
3. Exchanging reciprocal links with other sites will build a great link directory. Your visitors will bookmark your site and visit your site again and again because you can offer them a valuable resource: your link directory.
The links to your website should be high quality links. Details about the quality of links can be found in the chapter High quality links and low quality links.
How outbound links influence your search engine rankings
While most webmasters are aware that incoming links are important to the success of a website, many site owners don't know that outgoing links also have an impact on their websites.
1. The positive side of outbound links
Links to other websites show your website visitors that your website can be trusted. You wouldn't send visitors to other pages if they could find negative information about your products or services on other sites.
Links add value to your website, they show your visitors that you have nothing to hide and that you have confidence in your site. The websites to which you link help your website visitors to put your website into a larger context. If you link to high quality sites with useful content, web surfers will associate your website with these high quality sites.
If you don't have outgoing links or if you hide your links, then you send your visitors back to search engines. If you offer your website visitors links, you can send leaving visitors to other websites that can send you their visitors in return. Carefully chosen links to outside resources can improve the experience of visitors who visit your website.
Don't be afraid that you drive people away by offering links on your website. You either have interesting content on your website or you have not. People eventually will leave your website, no matter how interesting your website is. Even you don't visit your own website all the time.
2. The negative side of outbound links
Links to other websites can also have a negative effect. If you link to websites that are obviously spammers then search engines might ban your website from their search results.
Just use common sense, if a website looks shady or if the techniques on that website look to good to be true (for example: "Get 500 links per day with our automated system") then don't link to that website.
High quality links and low quality links
As soon as it was clear that inbound links are extremely important to get high rankings on Google, webmasters tried to manipulate the number of links that pointed to their websites.
Webmasters submitted their websites to thousands of FFA (free-for-all) websites and they created automated linking schemes to artificially increase the number of inbound links.
For that reason, search engines improved the way they evaluated links. Nowadays, it's not enough to have many inbound links. The quality of the links is also important.
Some links will help you to increase your search engine rankings, others don't.
High quality inbound links
High quality inbound links are links that will help you to get higher search engine rankings and targeted visitors. If you have 20 good inbound links then you'll get better rankings than with 100 bad inbound links.
So what makes a high quality inbound link? There are several points that can make a link better than other links:
1. The link should use the keyword in the anchor text
If you want to get high rankings for a search term like "buy brown shoes" then the links to your website should use exactly that text. The text that is used to link to your site (the "anchor text") influences the words for which your website will get high rankings.
Make sure that the texts that are used to link to your website contain words for which you want to get high rankings on search engines.
2. The link should be from a relevant page
Links from related web pages usually work better than links from unrelated pages. Links from unrelated pages won't hurt your rankings but Google likes links from websites that are related to yours better.
A related page is a web page that has loosely to do with the topic of your website. If you have reason to believe that the visitors of the web page might be interested in what you have to offer then the other page is a related web page.
3. The link should go to a relevant page on your site
While it's okay to get links to your home page it is better to get links to the page that is most relevant to the chosen anchor text. If the link text is "buy brown shoes" then you should make sure that the link goes to a page that deals with brown shoes.
If the link text matches the content of the linked pages then it's more likely that your web page is really relevant to that term and it's more likely that you'll get high rankings for that search term.
In addition, you increase the user experience. If a surfer clicks on a "buy brown shoes" link it's much more likely that he'll buy on your site if he gets the correct page.
4. It's good if the link is from an authority site
Links from pages with high authority will help to increase the PageRank of your website. Links from websites with high PageRank have a positive effect on the rankings of your own site.
Unfortunately, the Google PageRank that is displayed in the green bar in Google's toolbar is not the PageRank that Google uses for its ranking algorithm. The PageRank displayed in the toolbar is outdated, often wrong and more a gimmick than a real help (details can be found here and here). You'll often find websites with low PageRank that rank higher than pages with high PageRank in the search results.
Don't trust the green pixels and use common sense. If a website is well known and if the site has good search engine rankings then it's likely that it is also an authority website.
5. The link must not have a nofollow attribute
The nofollow attribute tells search engines that they should not follow a link. Links with that attribute don't help your search engine rankings.
Unfortunately, you have to check the HTML code of your link partners to find out if they use a nofollow attribute to link to your site. IBP offers a link checker that will automatically check if the links to your website use the nofollow attribute or not. Details can be found later in this manual.
Low quality inbound links
Low quality inbound links are link that won't increase your search engine rankings. In the best case, low quality links won't have any effect at all on your rankings.
In the worst case, low quality links can cause search engines to ban your website from their search results.
When is a link a low quality link? Several points make a link a low quality link:
1. The link uses the nofollow attribute
Links that contain the nofollow attribute might help you to get direct traffic from the website with the link but they are totally useless for your search engine rankings. The nofollow attribute is a HTML attribute that has been introduced by Google, Yahoo and MSN.
It allows webmasters to mark links that should not be followed by search engine spiders. The attribute can be added to link tags in the HTML code of web pages:
<This is a link.<
If Google finds a link with the rel="nofollow" attribute, Google will not follow through to that page, they will not count the link in calculating PageRank scores and they will not count the anchor text in determining what terms the page being linked to is relevant for.
2. The link is from an unrelated website
If the link to your website is on a web page that links to every Tom, Dick and Harry then it's likely that it won't have a positive effect on your search engine rankings. Try to get links from web pages that are related (even loosely) to your website.
Further information about the effect of links from a web page that links to very different pages can be found in the chapter The effect of co-citation on your rankings.
3. The link is from an automated linking scheme
Some years ago, webmasters could blast their website URL to thousands of FFA (free-for-all) pages to quickly get hundreds of links. Search engines quickly discovered that and nowadays, links from FFA pages won't help your rankings at all.
Shortly after that, webmasters developed automated linking schemes. Automated linking schemes usually promise hundreds of links in a very short time with very little work. As these linking schemes have been created for the sole purpose of cheating search engines, search engines don't like them at all.
All major search engines have employees who actively seek for these linking schemes. Search engines know all linking schemes and links from these schemes don't have a positive effect on your search engine rankings. Worse than that, many search engines will ban your website if you link to a linking scheme website because they consider it spam.
4. The link doesn't go directly to your website
Some websites do not link directly to your website. They link to a page on their own website that redirects to your website, for example "http://www.example.com/redirect.php?3152".
You might get direct traffic through these links but they won't help your search engine rankings.
5. The link cannot be parsed by search engine spiders
Search engine spiders are very simple programs. If the link to your website cannot be found easily, chances are that the spiders will ignore the link to your site. Most search engine spiders have difficulty with links in JavaScript code. If the link to your website is hidden with a scripting language then search engine spiders won't parse it.
Inbound links influence your website in many ways:
1. All major search engines use inbound links to rank websites. If your site has many good inbound links then you'll have high rankings on the search engines.
2. Other websites send you new visitors through the links. If you have just 500 links pointing to your site and each site sends you in average only 3 visitors per day, then you'll get 1,500 targeted visitors per day.
3. Exchanging reciprocal links with other sites will build a great link directory. Your visitors will bookmark your site and visit your site again and again because you can offer them a valuable resource: your link directory.
The links to your website should be high quality links. Details about the quality of links can be found in the chapter High quality links and low quality links.
How outbound links influence your search engine rankings
While most webmasters are aware that incoming links are important to the success of a website, many site owners don't know that outgoing links also have an impact on their websites.
1. The positive side of outbound links
Links to other websites show your website visitors that your website can be trusted. You wouldn't send visitors to other pages if they could find negative information about your products or services on other sites.
Links add value to your website, they show your visitors that you have nothing to hide and that you have confidence in your site. The websites to which you link help your website visitors to put your website into a larger context. If you link to high quality sites with useful content, web surfers will associate your website with these high quality sites.
If you don't have outgoing links or if you hide your links, then you send your visitors back to search engines. If you offer your website visitors links, you can send leaving visitors to other websites that can send you their visitors in return. Carefully chosen links to outside resources can improve the experience of visitors who visit your website.
Don't be afraid that you drive people away by offering links on your website. You either have interesting content on your website or you have not. People eventually will leave your website, no matter how interesting your website is. Even you don't visit your own website all the time.
2. The negative side of outbound links
Links to other websites can also have a negative effect. If you link to websites that are obviously spammers then search engines might ban your website from their search results.
Just use common sense, if a website looks shady or if the techniques on that website look to good to be true (for example: "Get 500 links per day with our automated system") then don't link to that website.
High quality links and low quality links
As soon as it was clear that inbound links are extremely important to get high rankings on Google, webmasters tried to manipulate the number of links that pointed to their websites.
Webmasters submitted their websites to thousands of FFA (free-for-all) websites and they created automated linking schemes to artificially increase the number of inbound links.
For that reason, search engines improved the way they evaluated links. Nowadays, it's not enough to have many inbound links. The quality of the links is also important.
Some links will help you to increase your search engine rankings, others don't.
High quality inbound links
High quality inbound links are links that will help you to get higher search engine rankings and targeted visitors. If you have 20 good inbound links then you'll get better rankings than with 100 bad inbound links.
So what makes a high quality inbound link? There are several points that can make a link better than other links:
1. The link should use the keyword in the anchor text
If you want to get high rankings for a search term like "buy brown shoes" then the links to your website should use exactly that text. The text that is used to link to your site (the "anchor text") influences the words for which your website will get high rankings.
Make sure that the texts that are used to link to your website contain words for which you want to get high rankings on search engines.
2. The link should be from a relevant page
Links from related web pages usually work better than links from unrelated pages. Links from unrelated pages won't hurt your rankings but Google likes links from websites that are related to yours better.
A related page is a web page that has loosely to do with the topic of your website. If you have reason to believe that the visitors of the web page might be interested in what you have to offer then the other page is a related web page.
3. The link should go to a relevant page on your site
While it's okay to get links to your home page it is better to get links to the page that is most relevant to the chosen anchor text. If the link text is "buy brown shoes" then you should make sure that the link goes to a page that deals with brown shoes.
If the link text matches the content of the linked pages then it's more likely that your web page is really relevant to that term and it's more likely that you'll get high rankings for that search term.
In addition, you increase the user experience. If a surfer clicks on a "buy brown shoes" link it's much more likely that he'll buy on your site if he gets the correct page.
4. It's good if the link is from an authority site
Links from pages with high authority will help to increase the PageRank of your website. Links from websites with high PageRank have a positive effect on the rankings of your own site.
Unfortunately, the Google PageRank that is displayed in the green bar in Google's toolbar is not the PageRank that Google uses for its ranking algorithm. The PageRank displayed in the toolbar is outdated, often wrong and more a gimmick than a real help (details can be found here and here). You'll often find websites with low PageRank that rank higher than pages with high PageRank in the search results.
Don't trust the green pixels and use common sense. If a website is well known and if the site has good search engine rankings then it's likely that it is also an authority website.
5. The link must not have a nofollow attribute
The nofollow attribute tells search engines that they should not follow a link. Links with that attribute don't help your search engine rankings.
Unfortunately, you have to check the HTML code of your link partners to find out if they use a nofollow attribute to link to your site. IBP offers a link checker that will automatically check if the links to your website use the nofollow attribute or not. Details can be found later in this manual.
Low quality inbound links
Low quality inbound links are link that won't increase your search engine rankings. In the best case, low quality links won't have any effect at all on your rankings.
In the worst case, low quality links can cause search engines to ban your website from their search results.
When is a link a low quality link? Several points make a link a low quality link:
1. The link uses the nofollow attribute
Links that contain the nofollow attribute might help you to get direct traffic from the website with the link but they are totally useless for your search engine rankings. The nofollow attribute is a HTML attribute that has been introduced by Google, Yahoo and MSN.
It allows webmasters to mark links that should not be followed by search engine spiders. The attribute can be added to link tags in the HTML code of web pages:
If Google finds a link with the rel="nofollow" attribute, Google will not follow through to that page, they will not count the link in calculating PageRank scores and they will not count the anchor text in determining what terms the page being linked to is relevant for.
2. The link is from an unrelated website
If the link to your website is on a web page that links to every Tom, Dick and Harry then it's likely that it won't have a positive effect on your search engine rankings. Try to get links from web pages that are related (even loosely) to your website.
Further information about the effect of links from a web page that links to very different pages can be found in the chapter The effect of co-citation on your rankings.
3. The link is from an automated linking scheme
Some years ago, webmasters could blast their website URL to thousands of FFA (free-for-all) pages to quickly get hundreds of links. Search engines quickly discovered that and nowadays, links from FFA pages won't help your rankings at all.
Shortly after that, webmasters developed automated linking schemes. Automated linking schemes usually promise hundreds of links in a very short time with very little work. As these linking schemes have been created for the sole purpose of cheating search engines, search engines don't like them at all.
All major search engines have employees who actively seek for these linking schemes. Search engines know all linking schemes and links from these schemes don't have a positive effect on your search engine rankings. Worse than that, many search engines will ban your website if you link to a linking scheme website because they consider it spam.
4. The link doesn't go directly to your website
Some websites do not link directly to your website. They link to a page on their own website that redirects to your website, for example "http://www.example.com/redirect.php?3152".
You might get direct traffic through these links but they won't help your search engine rankings.
5. The link cannot be parsed by search engine spiders
Search engine spiders are very simple programs. If the link to your website cannot be found easily, chances are that the spiders will ignore the link to your site. Most search engine spiders have difficulty with links in JavaScript code. If the link to your website is hidden with a scripting language then search engine spiders won't parse it.
Why Search Engine Listings Increase Your Sales?
High search engine rankings are the perfect way to get more website visitors, more customers and more sales. Recent statistics show that having high search engine rankings is the key to the success of your online business:
1. Your customers are on the Internet and they have money
More than 1 billion people use the Internet (Source: Nielsen/NetRatings). Web users spend twice as much time online as watching TV (Source: Stanford Institute for the Quantitative Study of Society). Consumers spend more than $143.2 billion online per year.
These people have money, they want to buy and they could be your customers.
2. Your customers use search engines
More than 80% of all Internet users find new websites through search engines (Source: Georgia Tech/GVU Users Survey). That means that millions use search engines every day to find websites.
3. These people are interested in your goods and services
Search engine users are some of the most qualified and motivated visitors to your website you will ever have. After all, they have taken the initiative to hunt for online resources on a certain topic. And then they clicked your link to learn more.
Different keyword types and their effect on conversion
When web surfers want to purchase something online, they go through three research phases. Web surfers usually start with general keywords.
After becoming more educated about a particular product or service, they will use more specific keywords. As soon as the web surfers know what they want, they use specific keywords.
Keywords for browsing
During the first research phase, web surfers use general keywords to find information. For example, a web surfer might be interested in an MP3 player. The keyword that the web surfer might use in search engines could be:
mp3 player
People who use keywords for browsing are usually looking for information only. Keywords for browsing usually have a very high search volume. Getting a top 10 ranking for these general keywords is very difficult and nearly impossible.
It is unlikely that a web surfer who uses such a generic keyword will buy something.
Keywords for comparing
In the second research phase, web surfers narrow their selection because they now know what type of product they want. For example, the web surfer might have found out the he is interested in an USB stick MP3 player with 1 GB flash RAM. The keywords of these web surfers are more specific:
mp3 player 1 GB
mp3 player usb stick
mp player under $100
trekstor mp3 player
samsung mp3 player
People who use keywords for comparing are more ready to buy. Comparing keywords are probably the best keywords that you can target for your search engine optimization campaign.
They often have much lower search volume than general keywords but they will lead to more sales and it is much easier to get top 10 rankings for these keywords.
Keywords for buying
During the last research phase, web surfers know what they want to purchase. They are just looking for the website with the best offer. For that reason, these surfers use very specific keywords:
trekstor i.beat cebrax 1 GB
trekstor i.beat cebrax 1 GB free shipping
philips SA178/07 1 GB
People who use keywords for buying are ready to buy. However, these keywords won't help you much if you offer competing products.
The best keywords for search engine optimization
Keywords for comparing are usually the keywords that work best for search engine optimization. People who use that keyword type are looking for a solution to their problem and they are ready to buy.
To get best results with your search engine optimization efforts, you should concentrate on that keyword type.
1. Do not use single word keywords
Single words cannot be promoted effectively. For example, it is not likely that someone looking for "free accounting software download" is going to type just "software" into the search box.
Avoid the most popular keyword phrases because you'll be competing with millions of other pages for a search engine's attention. It is unrealistic to think that a new website could rank number one on a popular phrase like "mp3". More established companies who have been on the Internet for several years will have the big advantage of a high link popularity.
People who whose multiple word keywords are in the compare or buying phase. They are more likely to purchase goods or services than those using fewer words (source: Oneupweb Research).
2. Multiple word keywords make your website more relevant
Search engines analyze all pages of your website and put them in a context. Start with multiple word keywords and then extend your keyword list. If you're selling MP3 files, you should optimize your web pages for keywords such as "independent bands mp3", "alternative grunge mp3", "80s pop music mp3 download" and similar keywords first.
Let your keywords be the link texts for your inbound links.
If your website has many rankings for these keywords, search engines will find out that your website is relevant to the mp3 topic. As soon as search engines consider your website relevant to this topic, it will be much easier to get high rankings for keywords such as "mp3 download" or even "mp3".
Why keywords are the most important part of SEO?
A number 1 listing on Google can be totally pointless if it is for the wrong keywords.
If the wrong people or too few people search for that keyword then your SEO efforts will be in vain. The keywords that you choose are the most important factor that decides whether you succeed or not.
If you target the wrong keywords, you'll waste a lot of time, energy and money.
Think twice before you start
Many webmasters think that they already know the best keyword for their websites. If they haven't done some research, they are usually wrong. There are several reasons for that:
• You know your business much better than anybody else. You know the special terms that are used in your branch and you know what you should search for when you're looking for products like yours.
• Your customers don't know as much as you. They don't know your terminology and they might use totally different keywords. For example, a recent study found out that many people search for the keyword "nose job". If you optimize your web page for the keyword "rhinoplasty" then these web surfers won't find your site.
• Did you consider the intention of the searcher? Just because a keyword is used very often on search engines it doesn't mean that you'll get many customers. People who find your website through a special keyword might not be interested in purchasing.
It's very important that you take some time to find the best keywords for your website. The time and efforts that you invest in finding the right keywords will pay back in no time.
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